Mubidukikije bigurishwa, buri santimetero yerekana umwanya ubarwa. Aniherezo rya guverinomani ikintu gikomeye muburyo bwo kugurisha, gutanga ububiko hamwe nibicuruzwa bigaragara kumpera yinzira. Gushyira mubikorwa byingenzi byongera uruhare rwabakiriya, biteza imbere kugura impulse, kandi bitezimbere imitunganyirize yububiko. Gushora imari mu kabari keza cyane birangira bituma ubucuruzi bworohereza ikibanza hasi mugihe hashyizweho uburyo bwiza bwo guhaha.

Inyungu z'ingenzi zaKurangiza Akabati

Abacuruzi bahitamo akabati yanyuma kubabobyinshi kandi bigira ingaruka. Ibyiza byingenzi birimo:

• Kuzamura ibicuruzwa bigaragara- Bishyizwe kumurongo, ibicuruzwa biragaragara kubaguzi.

• Kongera kugura Impulse- Kugaragaza urwego rwamaso bitera inkunga kugura utateganijwe.

• Uburyo bwiza bwo kubika- Ihuza kwerekana no guhisha ububiko bwinyuma.

• Igishushanyo cyihariye- Guhindura ibigega, ibimenyetso byerekana, hamwe nuburyo bugaragara.

• Ubwubatsi burambye- Yashizweho kugirango ihangane n’ibicuruzwa byinshi byo kugurisha.

Ibyingenzi

1. Imiterere- Biroroshye guhuza nuburebure butandukanye n'inzira zububiko.

2. Guhindura Shelving- Umwanya woroshye kubunini bwibicuruzwa bitandukanye.

3. Amahirwe yo Kwamamaza- Ibyapa byapa byo kuzamurwa no kohereza ubutumwa.

4. Kubungabunga byoroshye- Ubuso bworoshye hamwe nububiko bwagerwaho bworoshye koroshya isuku.

5. Ubushobozi Buremereye- Gushyigikira ibicuruzwa biremereye bitabangamiye umutekano.

Porogaramu mu Gucuruza

• Supermarkets- Kubyamamaza byamamaza nibintu byigihe.

• Amaduka meza- Ibisubizo byoroshye kugirango ugabanye amaherezo-aisle.

• Farumasi- Erekana ubuzima nibintu byita kumuntu neza.

• Amaduka yihariye- Erekana ibicuruzwa byerekanwe hamwe nabashya bashya.

Umwanzuro

An iherezo rya guverinomanigikoresho cyingenzi kubacuruzi bagamijekongera ibicuruzwa bigaragara, gutwara ibicuruzwa, no guhitamo ububiko. Ihuriro ryibishushanyo mbonera byubaka kandi biramba byubaka birebire birebire, bigira ingaruka nyinshi byiyongera kububiko ubwo aribwo bwose.

Ibibazo

1. Kurangiza akabati karashobora gutegurwa kubunini bwububiko butandukanye?
Nibyo, baza mubishushanyo mbonera hamwe nibishobora guhinduka kugirango bahuze igorofa zitandukanye.

2. Ni gute akabati karangiza gafasha kongera ibicuruzwa?
Mugushira ibicuruzwa kumurongo no kurwego rwamaso, bashishikarizwa kugura impulse.

3. Akabati ka nyuma karakwiriye ahantu nyabagendwa?
Rwose. Zubatswe kuramba kandi zirashobora gukemura imikoranire yabakiriya.

4. Ni ubuhe bwoko bw'ibicuruzwa bibereye ku kabari ka nyuma?
Ibintu byamamaza, ibicuruzwa byigihe, abashya bashya, cyangwa ibicuruzwa byose bikenera kugaragara cyane.