Mubidukikije bicuruzwa, kwerekana ibicuruzwa neza ni urufunguzo rwo gukurura abakiriya no kugurisha ibinyabiziga. A.kwerekana firigontabwo ibika ibicuruzwa byangirika gusa ahubwo binongera kugaragara, bituma abaguzi babona vuba kandi bagahitamo ibicuruzwa. Ku baguzi ba B2B, gusobanukirwa ibiranga, inyungu, hamwe nogukoresha ibyuma bikonjesha ni ngombwa mugufata ibyemezo byubuguzi neza.

Icyuma gikonjesha ni iki?

A kwerekana firigonigice cya firigo cyagenewe kubika ibicuruzwa byafunzwe mugihe ubyerekana ukoresheje inzugi zibonerana cyangwa umupfundikizo. Bitandukanye na firigo isanzwe, kwerekana firigo yibanda kubikorwa byububiko no kugaragara neza. Ibyingenzi byingenzi birimo:

• Ikibaho kiboneye:Inzugi z'ikirahure cyangwa ibipfundikizo byo kunyerera kugirango byoroshye ibicuruzwa

• Kugenzura Ubushyuhe Buhoraho:Ikomeza uburyo bwiza bwo gukonjesha

• Igishushanyo Cyiza-Ingufu:Kugabanya ibiciro byakazi mugihe ukomeza imikorere

• Guhindura Shelving:Yakira ibicuruzwa bifite ubunini butandukanye

• Ubwubatsi burambye:Yubatswe kubucuruzi no mumihanda myinshi yo kugurisha ibidukikije

Iyi firigo ningirakamaro kuri supermarket, amaduka yoroshye, hamwe nabacuruzi badasanzwe, kwemeza ibicuruzwa bikomeza kuba bishya mugihe ushishikarizwa kugura impulse.

Ibyiza byo Gukoresha Icyuma gikonjesha

Gushora imari murwego rwohejuru rwerekana firigo itanga inyungu nyinshi kubucuruzi bucuruza:

1. Kongera ibicuruzwa bigaragara:Inzugi ziboneye zituma abakiriya babona ibicuruzwa neza, bikongerera amahirwe yo kugura.

2. Gutezimbere Ibarura:Guhindura ibigega hamwe nuduseke bituma guhunika no kugarura ibintu byoroshye.

3. Gukoresha ingufu:Compressor zigezweho hamwe na insulation bigabanya imikoreshereze yamashanyarazi bitabangamiye imikorere yo gukonjesha.

4. Ubuzima Burebure bwa Shelf:Ubushyuhe buke buhoraho bugumana ibicuruzwa bishya kandi bigabanya kwangirika.

5. Korohereza abakiriya:Byoroshye-kubona-imiterere kandi igaragara neza itezimbere uburambe bwo guhaha.

Porogaramu Hafi yubucuruzi nubucuruzi

Kwerekana firigo ikoreshwa cyane mubikorwa byinshi, harimo:

• Amaduka manini n'amaduka y'ibiryo:Ibiryo bikonje, ice cream, biteguye-kurya

• Amaduka meza:Udukoryo, ibinyobwa, ibiryo bikonje byo gufata-kugenda

• Ibiribwa na Cafés:Byateguwe mbere yubutayu, ibirungo byafunzwe

• Abacuruzi b'umwihariko:Ibiribwa byo mu nyanja, inyama, cyangwa ibicuruzwa byafunzwe

Guhuza kwabo kugaragara, kugerwaho, no kwizerwa bituma firigo yerekana ishoramari rikomeye kubaguzi B2B mubucuruzi no mubiribwa.

Inama zo Gukoresha Byiza Byerekana Freezeri

Kugirango wongere imikorere na ROI uhereye kuri firigo:

• Hitamo Ingano iboneye:Huza igice cyo kubika umwanya nubunini bwibarura.

• Menya neza Ubushyuhe bukwiye:Bika ibicuruzwa kurwego rusabwa rwo gukonjesha ubuziranenge n'umutekano.

• Kubungabunga buri gihe:Sukura ibishishwa, defrost mugihe bibaye ngombwa, kandi urebe kashe yumuryango kugirango ukomeze gukora neza.

• Gucunga ingufu:Hitamo ibice bifite amatara ya LED hamwe na compressor ikoresha ingufu kugirango ugabanye ibikorwa.

Kwiyubaka no kubungabunga neza byemeza imikorere ihamye, igihe kirekire, ningaruka zo kugurisha.

Umwanzuro

Kwerekana firigo birenze ibice byo kubika - nibikoresho byongera ibicuruzwa bihuza kubungabunga no kwerekana. Ku baguzi ba B2B mubicuruzwa no kugaburira ibiryo, guhitamo ibyuma bikonjesha byujuje ubuziranenge byerekana ibicuruzwa bigaragara, korohereza abakiriya, gukoresha ingufu, no gushya igihe kirekire, amaherezo bigatuma kugurisha no gukora neza.

Ibibazo

1. Ni ubuhe bwoko bw'ibicuruzwa bushobora kubikwa muri firigo yerekana?
Kwerekana firigo ikwiranye na ice cream, ifunguro ryakonje, ibiryo byo mu nyanja, inyama, nibindi bicuruzwa byangirika.

2. Nigute utanga ibyuma bikonjesha bitandukaniye he na firigo isanzwe?
Erekana firigo yibanda kubicuruzwa bigaragara n'inzugi cyangwa ibifuniko bisobanutse, mugihe firigo isanzwe ishyira imbere ubushobozi bwo kubika iterekanye ibicuruzwa.

3. Nigute nshobora kunoza imikorere yingufu hamwe na firigo yerekana?
Hitamo ibice bifite amatara ya LED, compressor ikoresha ingufu, hamwe na insulation ikwiye, kandi ukomeze gahunda yo gukora isuku na defrosting buri gihe.

4. Ese ibyuma bikonjesha byerekana umwanya muto wo kugurisha?
Nibyo, baza mubunini butandukanye no mubishushanyo, harimo kugororoka, igituza, hamwe na moderi ya konttop, bigatuma bihinduka kumwanya muto cyangwa muto.