Mu nganda zikora imigati, kwerekana ni ngombwa nkuburyohe. Abakiriya birashoboka cyane kugura ibicuruzwa bitetse bisa nkibishya, bishimishije, kandi byatanzwe neza. A.imigati yerekana imigatini ishoramari ryingenzi kubagati, café, amahoteri, n'abacuruza ibiryo. Aka kabari ntikabungabunga gusa gushya ahubwo inagaragaza ibicuruzwa muburyo buzamura ibicuruzwa no guhaza abakiriya.

Kubera ikiKwerekana akabatiIkintu

Kubucuruzi bwa B2B murwego rwibiribwa, akabati yerekana imigati itanga ibyiza byinshi:

• Kubungabunga agashya- Irinda ibicuruzwa ivumbi, umwanda, nubushuhe.

• Kongera kugaragara- Igishushanyo kiboneye cyemerera abakiriya kureba ibicuruzwa neza.

• Kugenzura ubushyuhe- Amahitamo yo gukonjesha cyangwa ashyushye agumisha ibintu muburyo bukwiye.

• Ingaruka zo kugurisha- Kwerekana gukurura gushishikariza kugura impulse.

Ibyingenzi byingenzi biranga ubuziranenge bwokugaragaza imigati

Mugihe utanga imigati yerekana imigati, abaguzi B2B bagomba gutekereza:

1. Ibikoresho no kubaka ubuziranenge- Ibyuma bitagira umuyonga, ikirahure gikonje, hamwe nigihe kirekire kirangiza ubuzima burambye.

2. Amahitamo- Iraboneka muri comptope, ihagaritse, cyangwa igoramye yuburyo bwikirahure kugirango ihuze imiterere yububiko.

3. Kugena Ubushyuhe- Akabati gakonje keke na keke; ibice bishyushye kumitsima nibintu biryoshye.

4. Sisitemu yo kumurika- Amatara ya LED yongerera imbaraga mugihe azigama ingufu.

5. Kubungabunga byoroshye- Gukuraho inzira hamwe nubuso bworoshye byoroshe gukora isuku.

Gusaba hirya no hino mu nganda zibiribwa

Akabati yerekana imigati ntigarukira gusa kumugati. Zikoreshwa cyane muri:

• Amaduka manini hamwe nububiko bworoshye

• Cafés n'amaduka ya kawa

• Amahoteri na serivisi zokurya

• Amaduka meza

Inyungu ya B2B

Kubacuruzi benshi, abadandaza, nabatanga ibicuruzwa, guhitamo neza imigati yerekana abaguzi bisobanura:

• Ibicuruzwa bihorahokubikorwa binini

• Amahitamo yihariyeguhuza ibirango byihariye no kubika imiterere

• Ingero zikoresha ingufubigabanya ibiciro byigihe kirekire byo gukora

• Impamyabumenyi ku isikubahiriza umutekano mpuzamahanga nubuziranenge

Umwanzuro

Byakozwe nezaimigati yerekana imigatibirenze kubika gusa - nigikoresho cyo kugurisha cyongera gushya, kizamura ibicuruzwa bigaragara, kandi gishyigikira ishusho yikimenyetso. Ku baguzi B2B mu nganda zibiribwa, gushora imari muri guverinoma iboneye bisobanura kunyurwa kwabakiriya, kugabanya imyanda, no kongera inyungu.

Ibibazo: Kwerekana akabati

1. Ni ubuhe bwoko bw'imigati yerekana imigati iraboneka?
Ziza muri firigo, zishyushye, hamwe nibidukikije, bitewe n'ubwoko bwibicuruzwa bitetse byerekanwe.

2. Nigute imigati yerekana imigati itezimbere kugurisha?
Mugukomeza ibicuruzwa bishya, bigaragarira amaso, kandi byoroshye kuboneka, bashishikarizwa kugura ibicuruzwa no gusubiramo ibicuruzwa.

3. Ese imigati yerekana imigati irashobora gutegurwa?
Yego. Inganda nyinshi zitanga ingano yihariye, ibikoresho, hamwe nuburyo bwo kwerekana ibicuruzwa kugirango uhuze ibisabwa mububiko.

4. Ni ikihe kigereranyo cyo kubaho cyigihe cyo kwerekana imigati yerekana imigati?
Hamwe no kubungabunga neza, kwerekana imigati yo mu rwego rwo hejuru yerekana imigati irashobora kumara imyaka 5-10 cyangwa irenga.